GTA 6’s Second Trailer Likely to Drop Closer to Launch, Says Take-Two CEO

It’s been over 15 months since Rockstar Games dropped the record-breaking first trailer for Grand Theft Auto 6, and fans have been eagerly waiting for the next big reveal. However, Take-Two Interactive CEO Strauss Zelnick has made it clear: don’t expect another trailer anytime soon.

Why is Rockstar Holding Back?

In a recent interview with Bloomberg, Zelnick was asked why the release date for GTA 6 is still a closely guarded secret. His response?

“The anticipation for this title may be the greatest anticipation I’ve ever seen for an entertainment property. We want to maintain the excitement.”

Rather than feeding fans with constant updates, Rockstar prefers to drop marketing material closer to launch, keeping the hype fresh and avoiding any potential backlash from delays.

Marketing Strategy: The Rockstar Way

Unlike some game studios that announce release dates years in advance, Rockstar operates on a different philosophy. The company has a history of dropping trailers and gameplay footage only when they’re confident in a game’s launch window. This strategy was wildly successful for GTA 5 and Red Dead Redemption 2, both of which shattered sales records.

Zelnick further explained:

“We found that the better thing to do is to provide marketing materials relatively close to the release window in order to balance excitement with unmet anticipation.”

In simple terms—too much hype too early can backfire, leading to unrealistic expectations and disappointment if delays happen.

When Will the Next GTA 6 Trailer Drop?

While Rockstar has remained silent, industry insiders predict that GTA 6 is targeting a Fall 2025 release, likely in late October. Based on this timeline, the next major trailer could land in July or August 2025.

• The Switch 2 is rumored to launch in June 2025, meaning Rockstar might avoid that window to prevent getting overshadowed.

• Borderlands 4 is reportedly dropping in September 2025, so Rockstar wouldn’t want to steal Take-Two’s own thunder

The best marketing play? An August trailer release, just in time to kick off a full-scale promotional campaign across TV, social media, and gaming events.

The Fan Frenzy Continues

With no official updates, fans have resorted to wild theories and Easter egg hunting. Some have been analyzing the moon phase in GTA Online artwork to predict the next trailer date, while others are convinced Rockstar will surprise-drop a teaser out of nowhere.

One thing’s for sure: Rockstar is playing the long game, and when GTA 6’s next trailer does arrive, expect it to break the internet—again.

Until then, buckle up and keep your eyes on Vice City.